Who Reads AlterNet?

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The “basics” can be found on the right-hand side of this page. Selected findings from a recent in-house online survey of AlterNet readers, conducted in November 2009, provides more depth:

  • 48% listen to NPR “frequently”
  • 40% are frequently/regularly on FaceBook
  • 70% have made financial contributions to political candidates
  • 41% buy at least one hard-copy book each month
  • 29% see a movie in a movie theater at least once a month
  • 35% rent or purchase at least one DVD from an online retailer each month
  • 37% never eat fast food
  • 73% have a current passport
  • 55% drink wine at least once a month
  • 60% believe it’s “very important” to buy products from retailers who treat their workers fairly
  • 85% believe it’s “important” or “very important” to buy sustainable and recycled products
  • 45% are currently single
  • 65% have children

Our readers care deeply about the issues we cover –the environment, food policy and politics, freedom of expression, fairness and justice, human rights and health care. And they generously support the causes they believe in.

To find out more about reaching the influential AlterNet audience, please contact us.

VITALS
2.58M Unique Monthly Visitors
10M Monthly Pageviews
4.4M Monthly Visit Sessions
144K eNewsletter Subscribers
85K+ Facebook Likes
43K+ Twitter Followers
Traffic Source: Google Analytics, 2012
GENDER
44% Female
56% Male
Source: Quantcast, 2012
AGE
39% 18-34
39% 35-54
17% 55+
Source: Quantcast, 2012
EDUCATION
47% College Degree
20%

Graduate+

Source: Quantcast, 2012
HH INCOME
54% $0-$50K
28% $50-$100K
11% $100K-$150K
7% $150K+
Source: Quantcast, 2012