| VITALS | |
| 2.3M | Unique Monthly Visitors |
| 8.8M | Monthly Pageviews |
| 3.9M | Monthly Visit Sessions |
| 133K | eNewsletter Subscribers |
| 42K+ | Facebook Likes |
| 24K+ | Twitter Followers |
| Traffic Source: Google Analytics, 2010 | |
| GENDER | |
| 39% | Female |
| 61% | Male |
| Source: Quantcast, 2011 | |
| AGE | |
| 22% | 18-34 |
| 31% | 35-49 |
| 42% | 50+ |
| Source: Quantcast, 2011 | |
| EDUCATION | |
| 48% | College Degree |
| 26% | Graduate+ |
| Source: Quantcast, 2011 | |
| HH INCOME | |
| 19% | $30-$60K |
| 26% | $60-$100K |
| 39% | 100K+ |
| Source: Quantcast, 2011 | |